Code of Ethics

Waterworld USA, Inc. is dedicated to promoting the highest principles of honesty, integrity, fair dealing, and professionalism in the water quality improvement industry. It is equally dedicated to preserving the consuming public’s right to quality water. This Code of Ethics sets standards of conduct for the water quality improvement industry members in their dealings with their customers, among themselves, with members of related industries, and with the public at large.


  1. Conduct themselves as informed, law-abiding citizens dedicated to ethical business practices.
  2. Be informed of and adhere to all laws, statutes, ordinances, codes, and regulations applicable to the industry, including those dealing with restraint of trade, consumer protection, truth in advertising, truth in lending, intellectual property protection, selling, registration, sanitation, and effluent disposal.
  3. Build their business on the merits of their products, services, and abilities.
  4. Accurately represent all employees’ and agents’ credentials, training, experience, and abilities.
  5. Serve their customers competently and honestly.
  6. Ensure that the products or services offered are properly applied or installed.
  7. Provide for the availability of timely and competent installation and service and respond promptly to customer complaints.
  8. Inform customers of the general maintenance, service requirements, and related costs.
  9. Pursue advancing knowledge and skills utilized in the water quality improvement industry.
  10. Adhere to and promote this Code of Ethics.
  11. All product performance, benefits, or other written or verbal claims must be based on factual data from tests conducted by technically competent personnel utilizing verifiable, scientifically valid test procedures. These data must be available in writing when such claims are made.
  12. Accurately represent the source water supply, the performance of the water improvement process, and the benefit of the products or services.
  13. Never use verbal or written statements that are false, misleading, deceptive, fraudulent, or deceptively disparage publicly or privately supplied water, bottled water, water quality improvement products or systems, or other competitors or competitive products.
  14. You shall not use pictures, exhibits, graphs, charts, or other portrayals used in product marketing falsely or misleadingly.
  15. Shall not make sweeping, absolute statements, either verbal or written, if they are false or not applicable in all situations.
  16. Shall not omit or alter facts on product advertising, marketing material, or practices that the result would be to mislead or misrepresent.
  17. Shall not use devices or techniques to demonstrate the presence of hardness, chlorine, color, or other water characteristics of the water supply in sales presentations without, at the same time, accurately informing the consumer of their scope.
  18. Use the words “warranty,” “guarantee,” or equivalent terms, verbally or in writing, only to accurately describe the actual warranty provisions, including limitations.